Private Coaching
You ran companies.
Now your body is trying to run you.
Longevity performance coaching for executives and founders 50+. Strength, energy, and recovery, rebuilt in 12 weeks and measured like everything else you've ever run.
30 minutes. No pitch. Your numbers and mine.
The Slide
You know the numbers of your business to the decimal point. Meanwhile, stairs cost more than they used to. The 3pm dip arrives at 2. Sleep stopped repairing you somewhere around the second exit, and your back files complaints your calendar ignores.
None of this is dramatic. That's the problem. It's a slow, compounding drawdown, and most of us book the review meeting ten years too late.
The standard offers don't fit. Your doctor manages disease, not performance. Wellness apps talk to you like a patient. And the trainer at the gym was born after you shipped your first product.
The Approach
Strength first.
After 50, muscle is the closest thing to a longevity asset class. Training is strength-led, with mobility work to support it, programmed around your equipment, your injuries, and a calendar with airports in it.
Measured, not guessed.
WHOOP or Apple Watch data reviewed weekly: HRV, resting heart rate, sleep, recovery. Decisions come from your trendline rather than from how motivated either of us feels that day.
Run like an operating review.
Written weekly check-ins, each with next actions. Every fortnight, a 45-minute video review with the data on screen. Training runs in four-week blocks with explicit targets. You've sat in a thousand of these meetings. This one is about you.
What 12 Weeks Looks Like
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Week 1
Baseline
Health screening, training history, movement assessment by video, and a wearable data review. If you have recent bloodwork, we read it alongside your physician's guidance, never instead of it. Goals defined in numbers.
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Weeks 2–12
The protocol
Your personalised training programme, recovery and sleep architecture, and a daily protocol you can actually keep. Weekly written check-ins on your data, answered within one working day. A 45-minute video review every two weeks. Direct access in between, and every reply comes from me personally.
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Beyond week 12
The compounding
Continue monthly to cement what we've started. The first block builds the base, and the compounding happens after it.
Founders' access
Founders' access to the Protocol 60 app
Coaching clients get pre-release access to our iOS app: your daily protocol, correlated against your HRV, sleep, and recovery. It's a bonus rather than a requirement, and the coaching works with any phone in your pocket.
The First Case Study Is Me
I'm 60. I lifted my first dumbbell at sixteen and have spent forty years in the software business, developer to C-level, startups to corporates. I track what matters and I read it in trends rather than snapshots. I measure myself the way I'd measure you: against my own baseline, not someone else's average.
Nearly two years of continuous data, shown as trends over the windows that fit each metric. Published monthly, including the months that go sideways. Latest metrics update →
Body composition is DEXA-anchored (baseline Jul 2026), with a trend from the next scan on. The rest are trailing trends from ~600 days of wearable data.
Stated Limits
This isn't medical care. I'm a coach, not a physician, and anyone whose screening raises a flag brings written GP clearance before we train. It isn't nutrition therapy, and it isn't a 6-week shred. It also isn't motivation-as-a-service: I bring the precision, you bring the intent.
Capacity & Terms
Ten private client places in total — a real ceiling, set by the weekly data review rather than as a marketing device. Engagements run for an initial twelve weeks, then monthly.
I'm currently taking founding clients at a founding rate, in exchange for candid feedback and permission to use anonymised results as a case study. We'll cover the numbers on the call — both sides of them: what twelve weeks returns, and what it costs. You get a figure in the first conversation, not the third.
Reasonable Questions
I'm 63 with a dodgy knee and twenty sedentary years. Is this for me?
Probably. That's roughly the median starting point. The screening and, where needed, your GP's clearance decide what we do, and the programme is built around your joints rather than an idealised pair. The only real requirement is that you'll actually do the work.
Why you and not a physio or a longevity clinic?
Different jobs. A physio rehabilitates an injury. A clinic diagnoses and prescribes. I build and run the ongoing system: training, recovery, habits, data. And I'll be the first to send you to either of them when that's what the data says.
What does the data review actually involve?
You export your WHOOP or Apple Watch data, which takes two taps. I read the week's HRV, resting heart rate, sleep, and recovery against your training log, and you get written adjustments. No live dashboards and no surveillance: you send it, I read it.
I travel constantly.
Then you're the target client. Programmes come in home-gym, commercial-gym, and hotel-gym versions, and the check-ins are asynchronous by design. Time zones are a solved problem.
Remote coaching — does that actually work for strength training?
For this population, yes, and in one respect better: your form is reviewed on video deliberately, your data is reviewed weekly, and the programme meets you wherever Tuesday finds you. What remote can't do is spot a 1-rep max, so we don't programme ego lifts.
Are you going to talk to me about bitcoin?
Only if you start it. I follow markets, longevity research, and crypto closely enough to hold my own at your dinner table, and none of it is advice, financial or otherwise. Here, we work on the asset that compounds longest: you.
Is this coaching only for men?
What I coach is strength, recovery, and the discipline of measuring both, and that work is the same whoever is doing it. Your goal is what shapes the programme. The honest limit is perimenopause and menopause: I have no first-hand experience of either, and they reshape training, recovery, and hormonal health in ways that deserve someone who knows them directly. Where your goals touch that physiology, I bring in a qualified specialist rather than guess. So we agree the scope in writing before we start, and you'll know exactly what I'm handling and what I'm not. If that split works, book a call. If it doesn't, I'll say so on the call and point you to someone better placed.
The next quarter is happening either way.
A 30-minute call: where you are, what 12 weeks can realistically change, whether we're a fit. If we're not, you'll leave with two or three things worth doing anyway.